Subway Store commercials

Wings Global Media documented Subway Aruba’s evolution — from the “lights-out to lights-on” renovation of the Palm Beach store to the construction of the new Paradera flagship location — blending commercial storytelling and aerial visuals to showcase the brand’s fresh energy across the island.

Subway Aruba continues to evolve its customer experience across the island, and we’ve been fortunate to capture that journey on film.

For the Palm Beach location, we produced a cinematic short built around a “lights-out to lights-on” concept. The video begins with the quiet closing moments of the old store — flickering neon, the hum of machines powering down, and the sound of a final switch being turned off — before transitioning to a bright reveal of the fully renovated interior. The sequence ends in motion: the new space alive again, with customers ordering, enjoying their food, and sunlight filling the modern design. The video tells a simple story of renewal and excitement, symbolizing a fresh chapter for one of Aruba’s busiest locations.

Shortly after, we documented the opening of Subway’s new flagship store in Paradera, located near Rococo Plaza. Unlike Palm Beach, this was a full new construction project — from the first tiles laid to the first customer served. The production focused on the progress and craftsmanship behind the build, capturing key construction milestones, aerial views, and interior detailing that highlight the store’s modern features such as its self-service kiosk, drive-through, and colorful local artwork. Together, both productions formed part of Subway Aruba’s broader effort to showcase its refreshed look and customer-first innovation. Our role covered on-site filming, drone cinematography, editing, and final delivery for social media and in-store use.