To celebrate Balashi’s 25th anniversary, we partnered with them to create a campaign that highlights their deep-rooted connection to Aruba’s culture and community. Our goal was to reflect Balashi’s values and history by focusing on local stories and iconic scenes that resonate with the island’s identity.
For this campaign, we showcased the everyday life and traditions that link Balashi to the Aruban community, featuring Sherman Libiee, a goat herder who sustainably feeds his goats with Balashi’s spent grain, and authentic scenes of Balashi staff enjoying a domino game on-site. By casting local-looking individuals and shooting at recognizable locations, we created a visual story that feels genuine and honors Balashi’s journey over the past 25 years.
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