AZV, in collaboration with The Lab, approached us to create engaging and shareable photography and videography aimed at promoting the AZV app to a broad audience. The goal was to blend humor with a touch of surprise to maximize audience reach and engagement. Our team was tasked with casting unique individuals, including a free diver and a dancing “pachi” (an older person) who could perform lively dances. Despite the challenges, we successfully delivered by selecting the right talent, locations, and props. The shoots were not only creatively stimulating but also enjoyable for our team, resulting in commercials that effectively captured attention and encouraged sharing.
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