Wings Global Media partnered with the Aruba Tourism Authority and Qredits Aruba to produce a Papiamento-language infomercial for the Aruba Signature Experiences program — empowering local entrepreneurs through authentic, story-driven visuals.
The Aruba Tourism Authority (A.T.A.), in collaboration with Qredits Aruba, launched the Aruba Signature Experiences (ASE) initiative to empower local entrepreneurs in the wellness, eco-tourism, culture, romance, and arts sectors. The program provides mentorship, funding opportunities, and marketing support to help small business owners share authentic, locally rooted experiences with the world.
To promote the new ASE call for applications, Wings Global Media was commissioned to produce a short infomercial that would highlight the program’s impact and inspire new participants to join. Our team handled the full production process — including scriptwriting in Papiamento, storyboarding, location management, voice-over, styling, and on-set coordination.
The video follows a narrative-driven format, showcasing how ASE helps turn ideas into sustainable businesses while strengthening Aruba’s creative economy. By blending footage of previous grant winners with inspiring messaging and a warm visual tone, the piece reflects the essence of entrepreneurship on the island — authentic, driven, and full of heart.
Working alongside the Aruba Tourism Authority and Qredits Aruba allowed us to use our craft to amplify local voices and ideas, helping stories of innovation and community find the audience they deserve.
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